September 25th is a big day for local musicians and Brad Schnittger. Agencies and businesses can easily license songs from musicians in Cincinnati and the surrounding areas using a platform that promotes shopping local for music. This service is made possible by Haile Fellow Brad Schnittger and his vision for MUSICLi. Set to launch during the MidPoint Music Festival (MPMF), MUSICLi puts musicians first by providing an array of services that create potential revenue while getting their music heard.
Brad, a musician himself, noticed the lack of opportunities for Cincinnati bands to license their music. He also noticed the error of the current licensing system which was built on greed, not a love for music. Brad set out to change this; with determination, $100,000 and some great ideas, he created MUSICLi. Its safe to say we’re really proud of him.
Musicians who have an account with MUSICLi, can upload their music where it will be added to a library of local music. If someone wants to use their song for a commercial, the musician can set a price using MUSICLi’s cost calculator. This allows musicians to adjust the price depending on the licensee's budget, expected views, ownership duration and other factors. Musicians can also choose to have their music uploaded to websites like Spotify, Apple Music and Google Play. MUSICLi will also incorporate the direct-to-sales platform, Bandcamp, for members to use and can upgrade to Pro to access additional useful features. Brad truly created a service that gives musicians the tools they need to begin licensing music.
MUSICLi is set to launch in a big way at MPMF and true to its mission, will be helping musicians from day one. Four to five parking spots outside the MUSICLi sponsored MOTR Pub will be reserved for musicians playing there. MUSICLi also sponsored pop-up shows around town that feature bands not in the official MPMF lineup. Musicians that sign up for an account at MOTR, the pop-up shows, or in the Indie Craft Village will receive a Tour-Kit Gift Bag filled with essential items you forget to bring while touring on the road. Brad will be stationed at MOTR Pub to sign up any musicians that come through and listen to some great music. We suggest you stop by and congratulate him.
We can’t wait to see how MUSICLi grows and helps Cincinnati become a music destination. Anyone can license local music at musicli.org for TV shows, film soundtracks, web videos, video games and so much more! We look forward to hearing our favorite Cincinnati bands while watching TV. Well done Brad!
Do you have an idea to change Cincinnati? We are now accepting applications for our next round of Haile Fellowships until October 1st. Applicants should be risk-takers and doers with entrepreneurial spirits. Check out our website to download the Haile Fellowship Guide, find important dates, schedule a 1-on-1 & apply!