2015 Haile Fellow Brad Schnittger is hard at work opening doors for local musicians. His project titled "MUSICLi" (pronounced musically) is an online library of published music that can be licensed for a variety of uses. Local talent is given the means to manage music through digital distribution, direct-to-fan sales, and an electronic press kit. Music purchasers can source music from their own backyards, thereby gaining access to high-quality and original music from Cincinnati. Receiving exposure to licensing opportunities is a very important step for up-and-coming musicians and navigating through that process can be difficult. MUSICLi is a platform that is designed to specifically address the disconnect between musical talent and potential buyers.
Looking to license local music? Contact Brad directly at firstname.lastname@example.org to set up a time to meet. A beta version of the site is nearing completion as bands line up to be a part of this new creative outlet. Brad is currently looking for locals interested in signing-up for a trial version of the site set to launch in July. Interested? Don't be shy. Contact him directly to get the ball rolling and let MUSICLi take care of the rest. Here's some screen shots of the site's progress so far.
In its final form, MUSICLi will function as an easy-to-access marketplace for local, licensed music. Although, the scope of the project could extend much father than that as musicians from around the country become increasingly more self-reliant and entrepreneurial. MUSICLi also functions as an educational toolkit for aspiring musicians by outlining the steps necessary to make their work desirable. For instance, did you know that producing stem-mixes and instrumental versions of songs dramatically increases the chance of finding a music purchaser? Crazy stuff. That's the advantage of having Brad as a project lead because, as a musician himself, he understands the specific needs of his audience and has designed MUISCLi accordingly.
The project is really starting to gain momentum as finishing touches are made for the layout of the digital library. Check back soon to learn more about this project and find out how Brad continues to fight the good fight for local musicians and Cincinnati's airwaves.